St. Catharines Web Design and Development

June 21, 2013

Our System

Your Website is the Front Door to your Business!

Here is an overview of the systematic process we offer to optimize your website.

Website Analysis

  • Keyword Targeting
  • Search Engine Rankings
  • On Site/Page SEO
  • Off Site SEO – backlinks, webmaster tools
  • Lead Capture and Funnel Effectiveness
  • Social Media Potential and Penetration
  • Check compatibility between browsers
  • Check Mobile compatibility

* After we have completed a thorough evaluation, you will receive our comprehensive report with our recommendations on next steps and services

1. Keyword Research and Targeting

  • Determine Top 10 Keywords

2. On Site SEO

  • Update meta descriptions, H1 tags, Title Tags, etc.
  • Create and submit sitemaps
  • Add a robots.txt
  • Install Website Analytics

3. Off Site SEO

  • Add local listings to major search engines
  • Add Listing to Industry specific directories
  • Add Webmaster Listings
  • Link Building

4. Setup Lead Capture and E-Mail Marketing System

  • Collect Information on Visitors
  • Automatically follow up with prospects
  • Alert Customers to Important Information

5. Social Media Setup

  • Decide if utilizing social media is advantageous
  • Choose Social Media Points of Emphasis (Facebook, Twitter, You Tube, Pintrest, LinkedIn)
  • Set-up system to regularly update

6. Ongoing Management

  • Set-up simple user interface for ongoing updates
  • Contract w/ us for ongoing management and updating